Bio
Research Interests
My research focuses on three primary areas in attitudes and social cognition: (1) the role one’s values play in the formation and strength-related consequences of one’s attitudes; (2) the possible contributions of attitude theory in judgment and decision-making, particularly in understanding numerical anchoring effects; (3) and the effects of characteristics of persuasive messages on attitude structure and change.
Topics of interest
Attitude change, Resistance to persuasion, Values