Iowa State Department of Psychology
What makes you tick?
We are often unaware why we think, feel, and do the things we do. For example, people often feel they need to multi-task to be effective. Unfortunately, it turns out that the more you multitask, the worse you get at it, and the better you think you are at multitasking, the worse you actually are! (Ophir, Nass, & Wagner, 2009)
Psychology is the science of behavior, allowing us to understand why people think, feel, and do all the seemingly odd things they do.